WELCOME! SO WHATS IT ALL ABOUT THEN!

Well over the next 4 months i am going to take a close look at two different events that are set to take place sometime in February or March 2012 , monitor how they function mainly on a marketing level and how they differ in relation to each other, i promise i will make it as exciting as i can and as interesting as feasibly possible.

I will look at these two events from my own perspective, also from as much of an objective stance to give a fair trial for both.

OK i better get searching for two suitable events...........

REFERENCES FOR THE BLOG

Pickton, D. and  Broderick, A. (2005), Integrated Marketing Communications,"2nd, Harlow: Pearson Education,  

Masterman, G. (2006) Innovative Marketing Communication, Oxford:Elsevier Butterworth-Heinemann, 

Schultz, D.(1990) Strategic advertising Campaigns,3rd edition, Chicago: NTC publishing 

Fill, C.(1999) Marketing Communications, Context, contents and Strategies,Hemel Hempstead: Prentice Hall