WHO WHAT WHEN WHERE!!

Looking over the Hyper Japan website and there is very little information on the events history, there are links to the two previous years website and pictures and galleries  of those previous years. The Hyer Japan event seems to have taken place over the past two years at the same location as this year which is Olympia at Earls court which is owned and ran by EC & O Venues.  The Hyper Japan website easy to navigate and has lots of interesting information for the consumer but not so much for exhibitors, press. I have found on the website contact details of the company behind the whole event project...........time for a phone interview me thinks to find out more about their marketing strategy!!!!

 Very interesting indeed!! The I.O.E.X is a brand new event for 2012 so there is no direct history. As an add on or expansion of the international CONFEX 2012 it seems to be run by the same company. The partner events will be on at the Excel Center between the sixth and eight of March. So far so good with the I.O.E.X website.

MORE coming very soon!!  

ASPECTS OF DIFFERENCE?

Now i have my two exhibitions to compare, i have to decide on what exactly i am comparing. Starting out i will look at what they are and how they differ as exhibitions, whats on offer, location, target market, who is actually attending.

To start off  Hyper Japan  is a consumer event offering the culture of Japanese, food, music, clothing and entertainment and more.

I.O.E.X is a trade or business based expo aimed at the outdoor event industry and those involved or who have ties within the events industry.

Let try to find the aspects of difference between these two differing events!

RESEARCH RESEARCH RESEARCH!!!!

SECOND EVENT.

Hello or should i say Nihongo( Japanese for hello), i have finely found a second event that is totally different to my first choice of the IOEX. Event Number two choice is to be hyper Japan, a consumer based show all about the amazing art, food and culture of Japan and the Japanese people.

I will be interesting to see who the target market is!
What a cool looking show!!!

Please take a look at the show website via the link.
http://hyperjapan.co.uk/

FIRST EVENT

Finally found an event that i can really relate to, the first event up for analysis is the International Outdoor Event Expo or the IOEX for short. The expo is being held between the 6-8 of March 2012 at London's Excel center.
The event had been bought to my attention via an advert in the Main Event event industry magazine.

Please take a look at the IOEX website and have a look round the website to familiarize yourself with their funky looking text and info, so that it easier for you to grasp what i am going to be blogging about.

Here's the link
  http://www.ioex.co.uk/page.cfm/Link=1/t=m/goSection=1

Lift off!

Hi all, over the next 2 months i will be choosing two events to analyse and compare. I will be comparing the marketing strategies of both events in an aim to discover how the events differ to each other concerning the marketing strategy and stance. Time to choose the events!