Now i have my two exhibitions to compare, i have to decide on what exactly i am comparing. Starting out i will look at what they are and how they differ as exhibitions, whats on offer, location, target market, who is actually attending.
To start off Hyper Japan is a consumer event offering the culture of Japanese, food, music, clothing and entertainment and more.
I.O.E.X is a trade or business based expo aimed at the outdoor event industry and those involved or who have ties within the events industry.
Let try to find the aspects of difference between these two differing events!
RESEARCH RESEARCH RESEARCH!!!!
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