Wednesday, 26 October 2011

REFERENCES FOR THE BLOG

Pickton, D. and  Broderick, A. (2005), Integrated Marketing Communications,"2nd, Harlow: Pearson Education,  

Masterman, G. (2006) Innovative Marketing Communication, Oxford:Elsevier Butterworth-Heinemann, 

Schultz, D.(1990) Strategic advertising Campaigns,3rd edition, Chicago: NTC publishing 

Fill, C.(1999) Marketing Communications, Context, contents and Strategies,Hemel Hempstead: Prentice Hall

No comments:

Post a Comment