SO WHATS THE DIFFERENCE THEN!

This blog has been covering the aspects of difference off two events marketing strategies, one a consumer show and the other a trade show. You could say that they are just both expo's and that their marketing communications are the same, but that is not so!

Yes both use marketing communications and yes the marcomm's tools used are very similar, with a huge use of web,digital and social media.What is important to understand is that everyone uses the same marketing communications tools within the modern world of marketing, but it is what the business objectives and goals that govern what the marketing communications strategy and objectives will be and in which way this will impact on how you use the marcomm's tools. 

Each event had a very different set of objectives and this can be seen in what they where marketing and how.

Getting to grips with what your business objectives are and conveying them to your target market via marketing communications tools such as advertising, PR and many other channels can be a mean feet or could be as simple as creating a Facebook page.

It is clear that in today's modern world that technology and media is changing the way we communicate. It is also clear that both events no matter how different they actually are, Both must and do have a handle on the new media challenges and use very similar platforms but in very different ways and this is all down to aspects of difference in the business and marketing objectives and goals.

My conclusion of marketing communications is, Its not what you do it's the way that you do it!!