ALERT ALERT ALERT!!

As a research tool to follow the two events( I.O.E.X and Hyper Japan) i have had google alerts for both being sent direct to my email, This is great as any online information about the events is instantly highlighted and sent to me.

This post covers the most relevant aspects of the Google alerts sent to me.

The internet is one one the biggest if not now the biggest platform for public relations be hosted and posted and released. Its importance and use in the public relations role is paramount.

"As well as an advertising medium, the internet should also be incorporated into the communications plan as a valuable platform for public relations" (Masterman, G.2006)

"Features, reviews and news generated around the event and the organization should be regularly fed to other websites in the same way as it would be issued to the print, television and radio media. These websites will add the information to their content creating  additional exposure, interest and credibility.(Masterman, G.2006)

So the facts are, Both events have public relations happening over the internet. now, this is e-marketing but it is also public relations, it is what is known as "

Read the alert review and then check out the link(or visa verse)!!!

Hyper Japan: This link takes you to a website which has an almost press release feel to it.
http://www.jpopgo.co.uk/jpg/?page_id=604.

I.O.E.X: These links take you Event Industy News and Exibition News online articles about a survey performed by the I.O.E.X. a clever peice of P.R to create talk about the events industry and to advertise to the industry that I.O.E.X is a reliable source of information and can be trusted, persay!
http://www.eventindustrynews.co.uk/2012/01/ioex-predicts-a-bright-2012-for-the-events-industry.html#

http://www.exhibitionnews.co.uk/newsdetails/1971/ioex-predicts-events-uplift-in-2012

I.O.E.X: More online articles about I.O.E.X and its mother event C.O.N.F.E.X via the Event Magazine website. This is another very clever joint online piece of P.R. C.O.N.F.E.X is sponsoring this new colum in the Events Magazine which is highlighting the birth of I.O.E.X
http://www.eventmagazine.co.uk/news/1113551/Experiential-Essays-Introduction/

I.O.E.X: More Event Magazine and I.O.E.X synery Press Release. This link advertises how the Event Magazine editor is doing a speach at the event.
http://www.eventmagazine.co.uk/news/1112944/Event-editor-speak-IOEX-survey-results-reception/

I.O.E.X: everyone in the industry seems to be talking about it!! More I.O.E.X online P.R, this time via the Major Events International website.
http://www.majoreventsint.com/pub/news.php?mpID=&mscID=2082

Hyper japan: Finally!! Very cute little blog about Hyper Japan. Hyper japan have invited bloggers to blog about the event and your blog may get posted on the hyper japan website. what an awesome P.R move.
http://decora-hime.blogspot.com/2012/01/hyper-japan-2012.html

Hyper Japan: Eat Japans( a Japanesse food trade directory) website has a very well presented peice of what i would call joint marketing here. As Eat japan is one of the major sponsore of this event it uses this marketing article to advertise to traders about the event and their conection to it, very clever.
http://trade.eat-japan.com/trade_news/trade_registration_open_spring_2012_2.html

Hyper Japan: This is great, more blogging about the hyper japan event. Great stuff!
http://that-brit-otaku.blogspot.com/2012/02/bekkii-cruel-to-perform-at-hyper-japan.html

Hyper Japan: This link is great. it shows some creative marketing by Hyper japan. Yakult and Hyper Japan have come together to give away some free tickets to the hyper japan event if you enter a competition.
http://haikugirl.me/2012/02/02/competition-win-hyper-japan-tickets-from-yakult/

Hyper Japan: The anime news network has created a nice little article about a performance at the event, Viral or P.R.? Have a look!!
http://www.animenewsnetwork.co.uk/news/2012-02-04/beckii-cruel-to-appear-at-hyper-japan

Hyper Japan: This is another almost bloggy type site Otakunews talking about hyper Japan and some of the Cosplay activites taking place at the event.
http://www.otakunews.com/article.php?story=1887

Hyper Japan: another Anime News Network posting about happenings at the hyper japan event. everyone who is anyone is talking about it now talking about.
http://www.animenewsnetwork.co.uk/press-release/2012-02-04/hyper-japan-cosplay-judges-announced

Hyper Japan: More bloggy type free advertising, great!!
http://egl.livejournal.com/18243205.html

I.O.E.X: More Event Magazine online article about the I.O.E.X. I am getting a sense of a very healthy P.R relation here!
http://www.eventmagazine.co.uk/news/1114195/Report-Budgets-prime-concern-industry-prospects-positive/


There is a huge amount still to be posted up and a quick look at how they differ.