SOLID MARKETING INFO?

After a telephone interview with a marketing manager from I.O.E.X information about the expected visitor profile of the brand new event, itis clear that the event is wholey aimed at the outdoor event industry and for those within it.
The hope is that the expo will attract a plethera of event industry businesses and employees.
The targeted visitors are directors of event companies and event executives/managers of the industry.

This information was weemed out of a telephone interview about the marketing strategy of I.O.E.X.
It was almost inpossible to get actual predicted target markets from I.O.E.X unless you are going to exibit at the show and even then i think it would be vaige.




Hyer Japan also do not wish to give out any marketing information about thier event. During a telephone interview i found that it was not company policy to release information regarding the target market of the event unless interested in exibiting. I did however recieve a very polite email regarding why this could not hapen and that invited me to attend the event.