Well the this is what public relations is defined as.
"public relations practice is the art and social science of analyzing trends, predicting their consequences , counselling organization leaders, and implementing planned program's of action that will serve both the organizations and the public interest". (cited in Jefkins, 1994) (Baines, P. et al.2004)
Or
"public relations is about reputation-the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of influencing opinion and behavior. it is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its public."(Broom, G.M.1985)
Now we know what it is are these two events Hyper japan and the I.O.E.X using PR
Well the answer is yes. lets have a look at what PR i have found from these events.
First off i will start with I.O.E.X
So first of lets see what PR they are doing themselves.
There is a Twitter feed on their website which is a massive public relations tool.
There is a big push on their website about it being a new event and about whats happening at the event. There are also some research results of what seems to be quit a large survey and some promotion of the survey. This is a sure winner for getting others involved and talking about your event ahead of the opening.
take a look at what they have done.
Other exciting news
Event Industry Investment Survey 2012
IOEX launched a research project into the state of the UK event industry aimed at providing an insight into what event professionals are facing in their day to day roles and highlighting potential issues for the rest of 2012.
We revealed the results at a special event on Thursday 26 January at ExCeL London.
Watch a video of the presentation and of the reaction from guests here.
An exciting talent competition to find the next superstar in corporate entertainment!
Want to get exposure for your act and win top prizes? Then it’s time to break into the corporate entertainment scene, with The Next Big Thing. This is the perfect opportunity to get access to corporate organisers looking for acts from bands to dancers, magicians to acrobats, singers to violinists.
• For further information and to enter
IOEX launched a research project into the state of the UK event industry aimed at providing an insight into what event professionals are facing in their day to day roles and highlighting potential issues for the rest of 2012.
We revealed the results at a special event on Thursday 26 January at ExCeL London.
Watch a video of the presentation and of the reaction from guests here.
An exciting talent competition to find the next superstar in corporate entertainment!
Want to get exposure for your act and win top prizes? Then it’s time to break into the corporate entertainment scene, with The Next Big Thing. This is the perfect opportunity to get access to corporate organisers looking for acts from bands to dancers, magicians to acrobats, singers to violinists.
• For further information and to enter
Just from typing I.O.E.X PR into the Google search bar it is clear from the results that there are a lot of
different people talking about this event and for different reasons.
the first few items that pop up in the search results that are not from the I.O.E.X website are links taking you to either social media sites or blogs where people are talking about the event here are a sample links of sites i found.
Blog site
Linked i
Blog site
http://marketingblog.sitepreviews.co.uk/2012/02/new-type-of-digitally-printed-flooring-from-sunbaba/
Twitter
http://marketingblog.sitepreviews.co.uk/2012/02/new-type-of-digitally-printed-flooring-from-sunbaba/
Twiiter
People seem to be really excited about this event and talking about it.
funnily enough a link to my own blog comes up o n the second page!!
OK so now we need to look at the events partners and associated businesses that will or should be talking about the I.O.E.X.
Yes sure enough just going to the sponsor, supporters,and industry partners websites it is clear to see there is some clear PR happening, very healthy PR. check out the links.
http://www.majoreventsint.com/pub/news.php?mscID=2065
http://www.noea.org.uk/events.asp#22
You could call this business to business marketing but also this is PR, the mother event C.O.N.F.E.X has a huge press release about the I.O.E.X on their website. it is very impressive and i imagine that it is where most of the initial PR and press information stemmed from.
Check out the link its a must PR read!
http://www.international-confex.com/page.cfm/ID=588
OK but truly i think its going to be the press that create the real PR rants about the events before and after.
Event magazine has so much spiel about the the I.O.E.X it is quit unbelievable. it really shows just how much the I.O.E.X must be doing to create this PR information or press copy. Check out the link, and type ioex into their online search engine!!
hhttp://www.eventmagazine.co.uk
It is clear to see that public relations is important to the I.O.E.X, but the I.O.E.X PR does differ from the Hyper Japan PR. The I.O.E.X does use social media but it is not anywhere close to the amount of social media PR that Hyper Japan uses. Also I.O.E.X has much more PR available via the press or trade magazines than Hyper Japan.
Its not just that though, the PR content is different as well, I.O.E.X PR is directed at trade and industry and talks of industry news, expresses interest in the event, talks of how the expo will bring businesses together and networking opportunities ect. Hyper Japan's PR is solely aimed at advertising to potential attendees in a bid to sell tickets.
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