Friday, 24 February 2012

PUBLIC RELATIONS....READ ALL ABOUT IT.


Hyper Japan next, I wonder what PR they are using?

Well again i have first looked at their websites to see what type of PR is there.

Hyper Japan have gone for a social media feed on the website and a massive push on social media as a whole.
If you go to there website and look at the social media bar at the top of the page and then click the more text at the end of the bar a box appears with hundreds maybe or maybe over a thousand social media links. I could not believe my eyes.

This goes to show that hyper Japan really know there target market and that it is out there online somewhere!

Another great piece of PR using social media was to create a blog competition or a blog off, Hyper japan offered bloggers to create PR about this years show and each week there would be a winner who's blog  would be posted on the Hyper Japan website. Just look at all these blogs its amazing!

Greta use of public relations to try to create some free advertising.

But it does not end there, when searching Hyper Japan PR online i have found so many review websites talking about what Hyper Japan is doing this year. Take a look at this website a



  •        

Next month will see the arrival of a new anime event in the UK - Hyper Japan.  Running from October 1st 2010 - October 3rd 2010 at the Old Truman Brewery, Brick Lane, London, the weekend event promises to be a Japanese pop culture experience which will cover anime, cosplay, cuisine, competitions, stage performances and a range of Japanese retailers and much more. 

To find out more about the event we spoke to Emily Bastian, who will be organising the cosplay and otaku village sections of Hyper Japan:
 


Japanese cuisine will be one of many of the cultural events happening over the weekend
Animetion:  How did Hyper Japan come about?
Emily: "Hyper Japan is organised by Cross Media - a company specialising in Japanese food, drink and culture.  They are known as the publisher of Eat-Japan magazine and Tokyo City's tourism representative in the UK.  After successfully running the Eat Japan food festival and Tokyo Day tourism event, Cross Media wanted to make their own show to introduce Japanese pop culture and affordable food to a new audience of younger people."

Animetion: How does Hyper Japan differ from other anime events?

Emily: "Hyper Japan was launched to bring Japanese companies together directly with UK fans.  This year will see several  companies exhibiting in the UK for the first time - Toei Animation, Good Smile Company, EVA Store and KERA magazine, to name a few!

Secondly, Hyper Japan is not just aimed at anime fans, but at lovers of Japanese food, fashion, and the general public, too - so there will be a wide range of activities and exhibitors, making a more exciting and varied event!  Visitors will be able to sample many kinds of cuisine at the Eat-Japan food court, see
 famous punk and lolita brands in the KERA fashion show and experience everything from traditional calligraphy to Japanese beauty treatments.

Lastly, Cross Media run a monthly "focus group" meeting with anime and fashion fans, to get their opinion on what is popular within the British otaku community and what they would like to see at the show.  Many of the people who have taken part in our focus group are very active members of the anime, cosplay and lolita scenes (the owners of some well known websites have taken part, too!).  Their advice has helped to shape the event into something which (we hope) is exciting and authentic for anime fans."

Animetion: we notice you have several exhibitors and sponsors from overseas, was this difficult to arrange?

Emily: "My job is to organise the cosplay events and PR within the otaku community, so I don't know the details of particular exhibitors.  However, most of Cross Media's staff are Japanese, they have built up a lot of Japanese contacts over the years, so they are able to make use of that network to bring exhibitors from Japan who otherwise perhaps wouldn't be part of a UK show. "

Animetion: we note that many events are focused on various facets of Japanese culture, what is there for anime fans?

Emily: "The cast of new shojo anime Milky Holmes will be joining us at Hyper Japan!  The four seiyu will be performing and signing autographs at the event.  Milky Holmes is a brand-new anime, so UK fans get to meet the actresses before anyone else!  There will also be anime screenings on the Friday afternoon, manga tutorials on the Saturday, and of course three cosplay competitions on Saturday and Sunday! (see below).  We are lucky to have animation studios Toei Animation and Bushiroad exhibiting at the event, as well as several companies selling anime goods and toys (I'm especially excited about Square Enix's stand!  Anime fan groups, manga artists and events, will be exhibiting in the community area, too."


OK free promotion and advertising via social media and reviews now that is one hell of a Public relations campaign. But it does not end there what about the press. It seems that event the press are making noise about them too.


It's a J-celebration: Hyper Japan in London


TNT Magazine - 3 days ago
Hyper Japan is the UK's biggest celebration of Japanese culture, cuisine and cool; a veritable cornucopia of delights from the Land of the Rising Sun.

Hyper Japan


Time Out London - 5 days ago
A festival of Japanese culture and cuisine. There's sushi, sake and snacks to sample, anime and manga to see, as well as fashion shows, demonstrations, ...

London Food & Drink News: 9 February 2012


Londonist - 9 Feb 2012
Hyper Japan is an event dedicated to the love of all things contemporary and Japanese. The third Hyper Japan will be held in West London at Earls Court ...

Right then who's next! ah ha! the sponsors and supporting companies, lets see what they have for us!!

Well earlier on i looked at the sponsors and i had noticed that Hyper Japan actually have announced their PR Partners on the same page. so lets start with them.

PR Partners


This is most interesting, although they have announced their PR partners i can not seem to find any PR about Hyper japan on any of the partner websites, maybe the partners are doing something else to publicize Hyper Japan?

I will investigate more on this as there must be more PR than this from the there sponsors and partners, more research needed!!   

Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)